Free live event: How To Find Your Business Idea
Sunday 9 August, 4:30pm UK

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Carly Docking

FREEDOM-FIRST BUSINESS COACH

Design your freedom.
Build the income to support it.

Get the support,
coaching, and
community to build
your lifestyle business.

Which stage are you?

Select the one that applies to you.

What is a lifestyle business?

Hear what others have to say...

I have worked with Carly since November 2025. She has been a real inspiration with her focused but flexible approach to life coaching. She really does get you thinking outside the box. I saw the benefits from day one, which I was amazed by. Her program is focused but allows the flexibility to come to your own way of thinking. I really am impressed and would recommend it to anyone looking to think outside the box and make positive changes.

Gaz

The program gave me the clarity and confidence to realign my life with my values. Carly's insight helped me take bold, realistic steps forward with guidance I truly trusted.

Dara

I first discovered Carly through her YouTube channel, and I've been lucky enough to receive one-to-one advice from her as well. She has dedicated so much time and effort to helping me understand and get to the bottom of what I'm looking for, and I couldn't be more grateful. Carly's approach is easy to understand and, most importantly, it makes sense! She has a real gift for breaking things down in a way that feels both accessible and reassuring. If you're looking for guidance, I couldn't recommend her more highly!

Keon

I'm so grateful I found Carly! She helped me reconnect with my values and gave me the clarity and confidence to pursue my dreams. For a long time, fear and self-doubt were holding me back from the life I truly wanted, but with Carly's support, I've been able to move forward and achieve things I once thought were out of reach.

Pip

I can very much recommend having Carly by your side if you are wanting to change your life but perhaps not quite sure how or fears are getting in the way.

Alex

Having a structure for getting results, which is extremely helpful. The Business Assessment tool specifically is very well done. It's the best I've used. It asks open-ended questions that make me think more about my plans and objectives.

Member

Carly Docking

I was stuck in the 9-5. Then life forced me to change.

Since leaving school I'd worked in finance. It was a well-respected career, but in all honesty, my life just felt mediocre.

I accepted it for too long, because I didn't know what else to do, and things weren't bad enough to force change.

Then I was faced with the loss of two people close to me, and suddenly things were bad enough. I witnessed first-hand how short life could be. Far too short to spend it in a career that no longer excited me.

So I quit my 9-5, sold my house and most of my belongings, and moved into a campervan.

I then spent 18 months and most of my savings making every mistake in the book while trying to make my freedom sustainable.

What I learned, from my own mistakes and from studying hundreds of people who've successfully changed their lives, is that the ones who succeed all follow a specific framework.

Now I teach that framework.

Read my full story

“You don’t need another job which is someone else’s definition of your worth. You need an income built on your own terms.”

What does freedom actually look like?

We all want more freedom but we never really stop to think about what that freedom actually looks like. Having extensively studied, and surveyed people about freedom, I conclude that it can be broken down into four categories:

By figuring out which freedoms you want more of, we can build your lifestyle business model around it.  That is what we do inside the membership and is why you’ll often see me referring to it as a freedom-first business.

Is this right for you?

This is for you if:

  • You've built a successful career and you're ready to use that experience as leverage, whether you're building on it or pivoting away from it.
  • You want more autonomy over your time, your location, and your income.
  • You want structure and accountability from someone who's already done it.

This is not for you if:

  • You're still focused on climbing the career ladder and optimising for title, salary, and the next promotion.
  • You're looking for a passive income scheme or a side hustle that promises big money for minimal effort.
  • You want someone to hand you a ready-made business rather than go through the work of finding the right one for you.

Let me explain the memberships

Choose your path to freedom

The Foundation Free Tier

£0Free forever
  • Your Business Assessment: in-depth feedback on your business idea
  • Freedom quizzes, including Find Your Idea: uncover where your strongest business idea is hiding
  • 10 days of prompts that challenge the thinking that's kept you in the 9 to 5
  • A private reading list: the books that made a difference and can help you get started
  • The Resource Vault: every list, tool and app Carly personally uses to run her lifestyle business
  • No credit card needed, ever
Join now
Most Popular

Freedom First Membership

£47/month

£35/month

Founding member price*

  • Everything in The Foundation, plus:
  • Find your idea using the SPEK method, then let the idea scorecard pick the one worth pursuing
  • Validation tools that build your landing page, waitlist, and quiz for you: no technical skills, or existing audience needed
  • A process to prove people want your idea within seven days, before you build anything
  • A community of people building freedom income too, giving feedback keeping each other accountable
  • Monthly live group coaching call: submit your questions in advance, get them answered live
  • Done-for-you templates for outreach, planning and content
Join nowRead the Info Pack

Freedom by Design Programme

By application6-month one-on-one mentorship
  • A weekly private 1:1 coaching call with Carly for the full six months
  • A bespoke six-month plan designed around you, your experience, and your four freedoms
  • Hands-on, personalised support between calls while you find, validate, and launch
  • Full access to everything in the Freedom First membership: the course modules, the validation tools, the templates, the members' community, and the monthly group coaching calls

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*Founding member pricing is available until 30 September 2026 and is locked in for as long as you stay subscribed.  If you cancel, you lose the founding rate, and rejoining is at the standard price.

Still have questions?